La Quinta Olive Oil Company’s founders, Pete Petrafeso and Deb Degen, started the business after traveling through Pete’s ancestral home of Italy and sampling the many olive oils available throughout the country’s farms and vineyards. It was there that the two developed a passion for olive oil. After witnessing a friend’s success with his olive oil business in Colorado, Pete and Deb decided to use their culinary experience to bring a taste of the Mediterranean to La Quinta, CA.